RESTAURANT REfresh
RESTAURANT REfresh
THE CHALLENGE
Portofino’s, a local restaurant since 1996, is known for its friendly atmosphere and delicious Italian food. To remain relevant, updating its brand identity could be beneficial.
MY APPROACH
During the research phase, I visited the Italian coast for inspiration, aiming to maintain their traditional style. I incorporated their color scheme to create modern, appealing artwork. This blend of cultural heritage and contemporary design seeks to engage longtime patrons and new audiences, preserving their identity while appealing to current tastes.
The SOLUTION
Here’s my updated visual identity for Portofino's restaurant and an engaging marketing campaign to attract new interest. The digital artwork showcases my growth as a designer, and I look forward to helping other entrepreneurs realize their innovative visions.